For April Fool’s, we launched the Porsche Ink Lab – an in-house tattoo studio inside the Zuffenhausen factory, offering colour-matched Porsche tattoos to the most devoted customers. Framed as the ultimate step in personalisation, customers could get their car’s silhouette inked in the exact paint shade of their new Porsche.

The prank generated millions of impressions and a wave of comments from fans saying they wished the service were real – and that they’d happily wear Porsche on their skin.

Fun fact: As a tattoo artist myself, I took on multiple hats in this production, from leading creative and execution, to set designing the studio and acting as the tattoo artist in the hero reel.