Havaianas x Barbie Ferreira
Ambassador campaign and product launch on Highsnobiety.
Actress and style icon Barbie Ferreira’s love letter to Brazil in a retro, sun-drenched story with Havaianas. Captured by Brazilian photographer Lufré, we framed her designs as an invitation to play and reconnect with her roots. Inspired by her memories of growing up with Havaianas as a household staple, the project celebrated Brazilian heritage by treating the flip-flop as both national icon and personal nostalgia.
