Havaianas x MARKET
Lookbook series and product campaign on Highsnobiety.

Reimagining the iconic flip-flop with a playful, experimental edge. The collection updated Havaianas silhouettes with thermo-reactive footbeds that shift from black to red when exposed to heat. At Highsnobiety, we rolled out a full 360° campaign, from lookbook and video, social and editorial, translating MARKET’s irreverent streetwear aesthetic into a new visual language for Havaianas.

 

 
 
 
 
 
 
 
 
 
 
Full story on Highsnobiety
 

Credits

Project Manager: Sarah Vielhaus, Julie Barnasconi
Associate Creative Director: Janak Jani
Senior Art Director: Mariel Bulaong
In collaboration with MARKET and Random Workshop