Havaianas x MARKET
Lookbook series and product campaign on Highsnobiety.
Reimagining the iconic flip-flop with a playful, experimental edge. The collection updated Havaianas silhouettes with thermo-reactive footbeds that shift from black to red when exposed to heat. At Highsnobiety, we rolled out a full 360° campaign, from lookbook and video, social and editorial, translating MARKET’s irreverent streetwear aesthetic into a new visual language for Havaianas.