Creating Highsnobiety’s first-ever crypto fashion collection in collaboration with the world’s most awarded single malt Scotch whisky brand Glenfiddich. We rolled out a multi-layered interactive campaign that merged the worlds of art, fashion, tech and whisky – through the cultural lens of Highsnobiety.

Through global creative collaborations with Glenfiddich’s talented roster of artists and digital fashion designer Stephy Fung, our talent reimagined the brand’s iconic filigree bottle design into the crypto fashion space. We created three digital garments, which were later minted and auctioned off as NFTs on crypto trading platform Foundation.